Why and when start with a mobile website / webapp

Dated Sunday August 18, 2013

Tags: mobiele website, webapp

Waarom en wanneer een mobiele website / webapp

Mobile websites and webapps are growing in popularity. It's no wonder you starting to wonder if you should have a mobile version of you website yourself. But when is it a good time to start with a mobile website and when is it simply money ill spend?

Why a mobile website / webapp: mobile visitors

An increasing number of people browse the internet with a mobile device, such as a smartphone or tablet. Soon more than 50% of the people on the internet will be using a mobile device! In the beginning a mobile device was only used to search for information. But today more and more are using there phone to engage in online discussions, register, subscribe or to do there shopping online.

But is it the same for your visitors? Are they also gone mobile? Probably depents on your target audience. Amongst young people the use of smartphone is much higher then with elderly. Both remember: this is changing with time!

Why a mobile website / webapp: internet is everywhere

The second reson for having a mobile version of your website: internet is no longer limited to our homes and offices. With the rise of the internet whe became always available. With smartphones whe become availble from everywhere. So the changes your visitors are accessing your website when they don't have access to a laptop or desktop computer. And you still want them to be able to use your website in a pleasent whey (i.e. not zooming al the the time and continuously clicking on the wrong link).

When a mobile website / webapp: Google Analytics

Now the second part of our question: when to start? You might want to take a quick look in your Google Analytics stats. Here you can find out how many visitors are viewing your website from a mobile device. To find these numbers:

  1. Log in to Google Analytics
  2. Click in the left menu  Audience op Mobile
  3. Click on Overview
  4. The page that apears will tell you how many visitors used one of the following types of devices to acces your website:
    • desktop
    • mobile
    • tablet

When a mobile website / webapp: Social media

If you are using social media, such as Twitter or Facebook, you want to consider a mobile version of your website. Over 50% of the users of social media read here messages on there phones. If you add a link to your website in your messages, chances are most visitors will view your website from a mobile device. Not being able to read or navigate the link you pointed to may be a big disappointment.

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